{"id":3017,"date":"2024-07-22T17:35:34","date_gmt":"2024-07-22T17:35:34","guid":{"rendered":"https:\/\/theopticalshoppe.ca\/?p=3017"},"modified":"2024-07-22T17:35:35","modified_gmt":"2024-07-22T17:35:35","slug":"swarovski-the-re-launch","status":"publish","type":"post","link":"https:\/\/theopticalshoppe.ca\/index.php\/2024\/07\/22\/swarovski-the-re-launch\/","title":{"rendered":"Swarovski: The Re-launch"},"content":{"rendered":"\n

Swarovski. X. The Optical Shoppe. What do these equally influential companies have in common? That’s right – they all love a good rebrand! While we all remember The Optical Shoppe’s renovations and we’re still trying to forget about X, most people haven’t noticed that Swarovski has totally revamped their whole collection and we simply can’t have frames going under the radar.<\/p>\n\n\n\n

Founded by Daniel Swarovski in 1895, this eyewear line is no stranger to crystal glass. For decades, they became known for their flawless and durable patented glass cutting process, which created the iconic Swarovski crystals we know and love today. <\/p>\n\n\n\n

The 20th century saw Swarovski become a household name. You could find a Swarovski crystal almost anywhere, from magazines, to billboards, to the big screen. Notably, every piece of jewelry used in Gentlemen Prefer Blondes<\/em> was composed entirely of authentic Swarovski crystals. Diamonds may be a girl\u2019s best friend – but Marilyn Monroe seemed to prefer Swarovski.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Above: Marilyn Monroe showing off her 100% Swarovski crystal jewelry while lying about liking diamonds<\/p>\n\n\n\n

With their new rebrand, Swarovski has paired their classic crystals with bolder frame shapes and colours. By doing so, they’ve created a diverse collection where anyone can find a frame that fits with who they are without losing the elegance that you expect from the Swarovski brand name. Get you a frame that shines as bright as your personality!   <\/p>\n\n\n\n

Rihanna once said: “Shine bright like a diamond”, but if you pop by The Optical Shoppe and see Swarovski’s re-launched eyewear line, then you\u2019ll know just how silly Rihanna sounds because nothing shines brighter than a Swarovski crystal.<\/p>\n","protected":false},"excerpt":{"rendered":"

Swarovski. X. The Optical Shoppe. What do these equally influential companies have in common? That’s right – they all love a good rebrand! While we all remember The Optical Shoppe’s […]<\/p>\n

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